Asian History

W. David Marx's Ametora: How Japan Saved American Style PDF

By W. David Marx

ISBN-10: 0465059732

ISBN-13: 9780465059737

ISBN-10: 1531863833

ISBN-13: 9781531863838

Look heavily at any more often than not “American” article of garments nowadays, and you'll be stunned to work out a eastern label within. From high-end denim to oxford button-downs, jap designers have taken the vintage American look—known as ametora, or “American traditional”—and grew to become it right into a large company for corporations like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is a part of an extended discussion among jap and American model; actually, a number of the staple items and traditions of the fashionable American dresser are alive and good this present day due to the stewardship of jap shoppers and type cognoscenti, who ritualized and preserved those American types during times after they have been out of trend of their local land.

In Ametora, cultural historian W. David Marx lines the japanese assimilation of yankee type during the last hundred and fifty years, displaying how eastern trendsetters and marketers mimicked, tailored, imported, and finally perfected American variety, dramatically reshaping not just Japan's tradition but additionally our personal within the process.

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Ametora: How Japan Saved American Style by W. David Marx

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